Image: Craig & Karl
“The Walkman changed the way we understand cities”. William Gibson
As a sociologist, writing about supermarkets would commonly turn into a strong critique of capitalism and its consequence on a consumer society. The exploitation of workers, and a whole etcetera of social disadvantages that I don’t wish to address right now, first and foremost because they give me tedium.
Back when I was studying sociology, entering a supermarket felt slightly worse than turning to the “dark side”. Buying in a supermarket meant that I had become an accomplice of the ‘global exploitation system’ no matter if the cart was full or if I only went in for a box of matches.
Now it’s been more than one and a half year since I left school and I have gradually reintegrated to the everyday world – the one where the prejudices of ideologies are replaced by doses of indifference.
Sunday after Sunday, when the clock hits 11 a.m. I have to go do the shopping for the week.
I’m not sure what happened, but it took a mere two weeks to let myself be seduced by the peculiar rationality of the supermarket. Maybe everything changed the day I decided to wear headphones. Here it is, readers, the selection of things I listen to while I decide between red or yellow apples, peanuts or chips, which brand of detergent I should get or which toothpaste removes more plaque.
Ever since I bring my music with me I feel like I’m altering the order of things in there. Of course it would be very naive of me to think that I’m in some way bringing down the system by doing so… in reality, I keep going back week after week because we’re always running out of toilet paper.